Communications Corner | January Recap

Welcome to the Communications Corner ㅡ a once a month recap blog post sharing what NCI’s communications team has been up to!

January was another busy month with various events on top of our everyday communication and marketing tasks. Let’s recap this month’s events:

Webinars

Our team helps market, run, and recap NCI’s various webinars hosted several times each month! Watch the webinars here: 

Webinars keep our team busy as we prepare them from start to finish each week. Before each webinar, our team creates the graphics, website content, Zoom registration and links for panelists and attendees, registration and reminder emails, social media posts, as well as taking time to do run-throughs with each speaker. During the webinar, at least one person from our team attends as host to ensure everything runs smoothly and records for people to watch after. Once the webinar is finished, we upload each recording and send out emails to those who were not able to attend live. 

Our team hosted several different webinars this month, including our newest series, Pulse Potential. This series focuses on providing education on pulse production and its uses to increase demand and farmer’s desire to grow pulses. Topics throughout the series include uses and benefits of pulses, trends & innovations, market drivers, and the path from producer to the processor. Next month’s speaker will be NCI’s own Neil Doty, Business Development Manager.

& More!

Between the busyness of webinars, courses, and traveling…our team has also been hard at work editing videos, writing press releases, blog posts, planning, & more for upcoming events.

Check out this print ad featured in Sosland’s Milling and Baking News promoting the upcoming course “Trends in Milling and Baking.”

Video production continues to play a huge part of what our communications team works on, so check out our previous blog post to learn more! Our focus now is continuing to work on on-demand and course promotional videos, as well as preparing for a special NCI video.

By the Numbers

This last month, our communications team:

  • Created 17 videos

  • Helped promote, run, & recap 7 different webinars

  • Wrote 1 blog post

That’s all for this month’s recap! Check back in next month to see what else we’ve been up to!

Northern Crops Institute