Communications Corner | April Recap

Welcome to the Communications Corner ㅡ a once a month recap blog post sharing what NCI’s communications team has been up to!

April was another busy month that wrapped up with an in-person course on top of our everyday communication and marketing tasks. Let’s recap this month’s events:

Webinars

Our team helps market, run, and recap NCI’s various webinars hosted several times each month! Learn more about each webinar from this month by reading our blog posts:

Webinars keep our team busy as we prepare them from start to finish each week. Before each webinar, our team creates the graphics, website content, Zoom registration and links for panelists and attendees, registration and reminder emails, social media posts, as well as taking time to do run-throughs with each speaker. During the webinar, at least one person from our team attends as host to ensure everything runs smoothly and records for people to watch after. Once the webinar is finished, we upload each recording and send out emails to those who were not able to attend live, and finish with a blog post!

Courses

Comm & Marketing Intern, McKenzie, during the pasta course lab demos

NCI hosted our popular Pasta Production and Technology course from April 25-27. Our comm team helped prep for the course by creating all the name tags, signs, agendas, and table tents for 33 participants from Mexico, Canada, and the US. We also followed the course and took photos and videos of the lab demos, presentations, and banquet. Our comm and marketing intern, McKenzie, even got to try her hand at making pasta during one of the lab demos!

Due to the popularity and success of this year’s Pasta Production and Technology course, NCI will be hosting a second course at the end of June for those who weren’t able to attend the first one! We are also in the midst of planning a 1-day Fresh Pasta course. More details on these courses and future ones can be found on our website.

& More!

Between the busyness of webinars, courses, and traveling…our team has also been hard at work editing videos, writing press releases, blog posts, planning, & more for upcoming events.

Video production has become a huge part of what our communications team works on, so check out our blog post to learn more! Our focus right now is finishing up videos of upcoming on-demand courses; Sourdough Baking, Feed Milling 101, and Durum Foods.

By the Numbers

This last month, our communications team:

  • Created 8 videos

  • Helped promote, run, & recap 5 different webinars

  • Wrote 4 blog posts

  • Helped host 1 in-person course

That’s all for this month’s recap! Check back in next month to see what else we’ve been up to!

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