Your Kitchen to Consumer Workbook
This Northern Crops Institute workbook has been designed to provide an outline to assist you in developing your new food product idea. There are many knowledgeable books, articles, podcasts, and videos that offer “how to” formats on new food product development. This workbook is somewhat different in that it provides straightforward new food product development guidance to make sure you are aware of actions and tasks that are necessary on your journey to commercialization of your new food product. The Northern Crops Institute has published this workbook in its commitment to support regional agriculture and value-added processing by providing product development guidance for entrepreneurs, start-ups, companies, and affiliated organizations.
What’s Inside
This Your Kitchen to Consumer workbook includes basic tasks and recommendations for entrepreneurs or seasoned business persons who have limited experience in bringing a food product idea to market. The planning issues and subsequent tasks involved in food product development are many and are presented here in sequence for ease of understanding and execution. These product development topics are discussed to ensure that your food product idea will be ready to enter marketplaces that you choose.
The food and beverage industry consists of major market segments that can provide unique opportunities for start-up and entrepreneurial food manufacturers and marketers. It is a fact that the majority of revenue and profits earned within the food and beverage industry are accrued by multinational companies. These major food and beverage companies operate sophisticated research and development facilities to constantly develop new products that take advantage of the latest consumer trends. However, many of the most popular foods and beverages sold to consumers today were launched by inventive and hard-working entrepreneurs.
This easy-to-read, step-by-step guide is presented to assist you in your efforts to develop your food product idea into a viable commercial product. This workbook identifies third party assistance providers as well to make your food product development journey more efficient and effective. There are Federal programs under the Small Business Administration (SBA), Small Business Development Centers (SBDC), state Departments of Agriculture and Commerce, universities, colleges, and institutions ready and willing to provide guidance and assistance in building a business around your new food idea.
About The Author
Neil Doty, Ph.D.
Dr. Doty has an extensive career providing guidance in building successful agriculturally oriented organizations. Doty's experience involves strategic, business, and marketing planning in cereal grain, oilseed, vegetable, and fruit-based intermediate and finished food, feed, fuel, and fiber products processing and distribution. Doty has been in chief executive management roles with Global Electric Motorcars, LLC, Fargo, ND and Sonne Labs, Inc./Giant Seeds, Wahpeton, ND. Early in his career, Neil was the Director of Product Development for General Nutrition Corporation, Pittsburgh, PA. Doty received his Doctorate in Cereal Chemistry and Technology from North Dakota State University, Fargo, ND and his Master in Business Administration from Minnesota State University, Moorhead, MN.
General Information.
Northern Crops Institute
NDSU Dept. 7400
P.O. Box 6050
Fargo, ND 58108-6050 USA
Phone: 701-231-7736
Fax: 701-231-7235
Email: nci@ndsu.edu
Website: www.northern-crops.com
About the Northern Crops Institute.
Northern Crops Institute is an international center for meeting and learning about crops produced in the four-state region of North Dakota, South Dakota, Minnesota and Montana. Situated on the campus of North Dakota State University, Northern Crops Institute exists as a forum to bring together customers, commodity traders, technical experts, processors and producers from all points of the globe for discussion, education and technical service programs. Since 1983, the Institute has hosted visitors from more than 135 countries.
North Dakota State University is an Equal Opportunity Institution. This publication will be made available in alternative formats upon request (701-231-7736).