Communications Corner | February Recap

Welcome to the Communications Corner ㅡ a once a month recap blog post sharing what NCI’s communications team has been up to!

February was another busy month with various events on top of our everyday communication and marketing tasks. Let’s recap this month’s events:

Webinars

Our team helps market, run, and recap NCI’s various webinars hosted several times each month! Learn more about each webinar from this month by reading our blog posts:

Webinars keep our team busy as we prepare them from start to finish each week. Before each webinar, our team creates the graphics, website content, Zoom registration and links for panelists and attendees, registration and reminder emails, social media posts, as well as taking time to do run-throughs with each speaker. During the webinar, at least one person from our team attends as host to ensure everything runs smoothly and records for people to watch after. Once the webinar is finished, we upload each recording and send out emails to those who were not able to attend live, and finish with a blog post.

& More!

Between the busyness of webinars, courses, and traveling…our team has also been hard at work editing videos, writing press releases, blog posts, planning, & more for upcoming events.

Wheat Quality Handbook Cover

Our team is working hard to prepare for upcoming courses and conferences starting this spring. NCI’s long-running Pasta Production and Technology course will be held at the end of April and our team has been working to promote the course as well as now creating marketing materials needed for it such as name tags, signs, and more.

We also just wrapped up creating NCI’s third handbook, Wheat Quality Handbook. Our team designed the handbook and spent the last few months working through edits and drafts. You can preorder the handbook here. Our team is already jumping into work on the next handbook, so stay tuned for more information on it!

Video Shoot at SEYLOU Bakery in Washington D.C.

Video production has become a huge part of what our communications team works on, so check out the latest blog to learn more! Our focus right now is editing video of local and domestic bakeries making sourdough to create educational videos for upcoming courses. Our team finished up the shoot in Washington D.C. and then finalized the sourdough baking series with a shoot at Sourhouse in Fargo, ND! We are now working on editing the sourdough baking videos as well as local conferences.

By the Numbers

This last month, our communications team:

  • Created 8 videos

  • Helped promote, run, & recap 5 different webinars

  • Wrote 2 blog posts

  • Created 1 handbook

That’s all for this month’s recap! Check back in next month to see what else we’ve been up to!

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