Communications Corner | February Recap

Welcome to the Communications Corner ㅡ a once a month recap blog post sharing what NCI’s communications team has been up to!

February was another busy month ㅡ our team works on a variety of projects and all things communication and marketing related. Let’s recap this month’s events:

Webinars

Our team helps market, run, and recap NCI’s various webinars hosted several times each month! Learn more about each webinar from this month by reading our blog posts:

Webinars keep our team busy as we prepare them from start to finish each week. Before each webinar, our team creates the graphics, website content, Zoom registration and links for panelists and attendees, registration and reminder emails, social media posts, as well as taking time to do run-throughs with each speaker. During the webinar, at least one person from our team attends as host to ensure everything runs smoothly and records for people to watch after. Once the webinar is finished, we upload each recording and send out emails to those who were not able to attend live, and finish with a blog post.

Events

Kari Schiefelbein, Communications & Marketing Specialist, helping out at the Northern Corn and Soybean Expo.

This last month, some of our communications team traveled to Grand Forks, ND for the Best of the Best in Wheat and Soybean Research conference hosted by MN Wheat on February 3rd. Our team attended and recorded all the presentations and hands on demonstrations during this 1-day conference. Post-conference, our team worked to create high quality recordings of the presentations and demonstrations for people to rewatch online after. In total, our team created 15 videos from this event!

NCI also had the opportunity to help out at the Northern Corn and Soybean Expo in Fargo, ND on February 21st. The Expo was held to benefit corn and soybean producers and included informative sessions on producers’ operation current issues and a trade show featuring new technologies and products in the market.

Courses

NCI hosted an online Healthy Solutions for Food Barley Uses course from February 1st through the 10th. This course provided participants with the complete picture of the food barley industry. The objective is to grow demand for food barley by providing an overview of the industry. Our communications team worked to market this course through email and social media promotion and helped behind the scenes with the online platform and technology capabilities.

& More!

Between the busyness of webinars, courses, and traveling…our team has also been hard at work editing videos, writing press releases, blog posts, planning, & more for upcoming events.

Read the latest NCI Video Production blog post to get more details about what videos we are working on and what’s coming up. Video production has become a huge part of what our communications team works on, so check out our blog to learn more!

By the Numbers

This last month, our communications team:

  • Created 15 videos

  • Helped promote, run, & recap 4 different webinars

  • Wrote 3 blog posts

That’s all for this month’s recap! Check back in next month to see what else we’ve been up to!

Northern Crops Institutemarket, agriculture, update, course, soybean, corn, wheat